Graphic design brief is something that is essential for any design project because
it will allow the designer get with all the information needed to create a
visual brand solution.
There is no
single format, off-the-shelf for a design file, but there are a number of key
points of the Agency should understand. The project team should create the
brief results-oriented and business objectives of the project design. All
interested parties must agree unanimously on the contents before starting the
design process. This ensures an efficient design solution and keep the expected
minimum changes.
What are the
characteristics?
What is the final
size of the complete design?
How to be printed
or used?
What other information
the designer know regarding the specifications of finishes?
Company Profile
• What does your
company
• What is your
USP (Unique Selling Proposition)
• How to adapt
the industry sector
Launching and
background of the design
• What you're
assaying to transmit and why?
• What is the
"call to action" or target company
• Who are your
competitors and how they differ from them?
• Do I need to
match the existing equipment, comply with the guidelines of the mark or is this a new direction for your business?
This will give
the designer an idea of what the difference and avoid disappointment on your
behalf.
Recipients
Providing demographic
data on the public (in order of importance) that may be useful for the graphic
designer. These could include: age, sex, revenue, tastes, views, attitudes,
employment and lifestyle.
Business goals
and strategy
Providing waiting
figure approximate budget will give the designer a good idea of the type of
solution that can provide realistic. Providing a budget prevents designers
wasting valuable time and resources when it comes to maximizing budget.
Giving the
designer a detailed project schedule and realistic completion schedule. A
designer must take into account the different stages of the project design,
such as addition, approvals concept, development, production and delivery.
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